Carol’s Caravan of Christmas Creations (Christmas Books from the Basement) – Day 13

Friday 13

Do you suffer from paraskevidekatriaphobia? Then it is time to get under the covers because today is Friday, December 13. This date has been significant in my life to two reasons. The first is that it is my Grandmother’s birthday and the only reason that I know that is because it was also the date of my son’s first surgery. (Which it seems to me was 13 years ago.)  I remember both because my father told me it was a lucky day because his mother was born that day.

Today’s selection is

Rudolph The Red-Nosed Reindeer

By Eileen Daly

 2013-12-09 14.36.51

Let’s not beat around the bush, let’s get straight to the story of Rudolph. Where did that reindeer come from? The original was not a book but was actually a coloring book.

rudolph the original comic book

Montgomery Wards was a department and mail order store in Chicago. Every Christmas they would purchase coloring books to give to children. In, 1939, it was decided that it would be cheaper to produce the coloring book in-house. Robert May was given the task of developing the coloring book. He is the source of Rudolph the Red-Nosed Reindeer. The story was a huge hit.

(And here is the notice for all you nice girl and boy writers…)

Because May was an employee when he developed the coloring book, Montgomery Wards held the copyright for Rudolph. That meant that Montgomery Wards received the royalties.

In Robert May’s life, 1939 was significant for another reason. In July of 1939, his wife, Evelyn, died of cancer.  He was left with large medical bills from her treatment. He struggled with the bills for years. In January of 1947, he told Sewell Avery (then president of Montgomery Wards) about his medical expense debt. Mr. Avery then gave Robert May the copyright for Rudolph.

Mr. May continued to work as a copywriter until 1951 when he resigned and spent 7 years managing the Rudolph empire and then he went back to work for Montgomery Wards until his retirement in 1971.  Mr. May died in 1976.


And then there is the song. The song was written by Johnny Marks, who happened to be Mr. May’s brother in law. They tried to get Bing Crosby or Dinah Shore to sing it but they refused.  Gene Autry recoded the song and it is now the second most popular song of all time. (White Christmas is first. Gee, if Bing had recorded Rudolph, he could have the first and second most popular songs.)

I am not sure which I like better.  Is it the story of Rudolph or the story about Rudolph? Which is it for you?  Let me know.

Thanks for reading.

 

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About Carol Early Cooney

CPML Social is a social media management firm for small businesses. We are there to help you - we know that you don't have time to do it all. Whether you are a real estate agent, a musician, an insurance agent, a butcher, a baker or a candlestick maker, we can help you.
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5 Responses to Carol’s Caravan of Christmas Creations (Christmas Books from the Basement) – Day 13

  1. I’m glad Gene Autry recorded it. As for your question, they are really the same thing, aren’t they?

    • No, one is the story of the reindeer and one is the story of the man who created the reindeer. Are you suffering from too much Bing? Did you hear the Christmas song that he and David Bowie recorded? It is so weird.

  2. Interesting story. I’m so happy to read that Sewell Avery did the right thing.

  3. Pingback: Carol’s Caravan of Christmas Creations (Christmas Books from the Basement) – Day 16 | Carol Early Cooney

  4. Pingback: Mash-Up Winner: Carol Cooney | Wordsmith Studio

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